I had lunch today with a friend of mine.  We went to Wildfire, where we both ordered petit filets, broccoli and shared a key lime pie dessert. As usual, all the vittles were awesome (I must stop the story here and say my friend is female and absolutely fabulous).

We are in the midst of sucking up sour key lime nectar when two ladies at the booth next to us ask us what we do.  She’s in radio, I am in advertising.  Can you spend a few minutes with us?  We are launching a new product and would like to pick your brains.

As long as you’re not a zombie, OK.

i know, wrong chocolate. couldn't help it.

It’s chocolate, more specific, healthy probiotic chocolate call Xo-cai (show-sigh – link takes you to their corporate website and yes, it is not something I would EVER recommend getting involved with) cold-pressed to retain all of the natural goodness in the bean.  It’s tasty, so we stayed.  I talked to them about Broca’s area and strength of auditory retention, how radio can actually be used for sampling as long as you get the best personalities on-air to sample and tell everyone how amazing the chocolate tastes.  Radio junkies follow their AM/FM personalities like NASCAR fans do drivers.

What about your distribution system? I ask.

Oh, on-line ordering only.

Hmm.  Really.  OK.  Don’t have to pay for shelf space that way.  Now one of them asks is it possible to get investors as well as consumers using radio.  Sure it is.  Why do you need investors?  We have independent sellers who make scads of money – “this woman speaking tomorrow makes $200,000 a month.”

Uh-huh.  Wow.

Even the Wall Street Journal and Harvard are looking into how well this MLM works.

MLM.  Oh, such a buzzkill.  Really?  In this day and age, you have to bring up MLM?  Multi-level marketing aka pyramid scheme?  No wonder you are more interested in investors than consumers.

I envisioned myself broke living off of 600 pounds of chocolate in a storage facility.  But gosh darn it, it’s probiotic and good for my colon.